Privacy Statement

In the following privacy statement, we would like to explain to you which data is collected and used on our website and in what way. You will also find out which options you have as a visitor on our website.

We have tried to keep this explanation as simple as possible and as technical as necessary for you!

Date of creation of this privacy statement: 24.11.2020

We process your data on the basis of the EU General Data Protection Regulation (DSGVO), the Federal Data Protection Act (BDSG) as well as based on the specifications of the General Data Protection Regulation (EU) 2016/679

Automatic data storage

When users visit websites these days, certain information is automatically created and stored, this website is no exception. Our web server automatically saves the following data as web server log files:

  • the address of the accessed website (URL)
  • Browser and browser version
  • the operating system use
  • the address (URL) of the previously visited page (referrer URL)
  • the host name and the IP address of the device from which access is made
  • Date and Time

Web server log files are stored for four weeks and then automatically deleted. We will not pass them on. However, we cannot rule out that this data will be viewed in the event of illegal behavior. We collect this data on the basis of our legitimate interest in accordance with Art. 6 Para. 1 lit. f GDPR to ensure the proper functioning of our website. We reserve the right to check this data retrospectively if we become aware of specific indications of illegal use. The statistical analysis of anonymous data records remains reserved.

Storage of personal data

If users electronically transmit personal data to us, this data, together with the time of its creation and the IP address, will only be used for the specified purpose. They will not be passed on to third parties and will be kept safe by us. This includes: names and addresses, as well as email addresses and information about the transmission of forms.

We use personal data of users only for the processing of the services and products offered on the website. In addition, also for communication with users, provided that they have given their consent. We will not pass this data on to third parties without your consent. In the event of illegal behavior, however, it cannot be ruled out that personal data may be viewed.

If you send us personal data in e-mails, we cannot guarantee a secure transmission apart from the website. So never send confidential data in emails unencrypted.

 

Prevent / revoke storage of personal data

According to Article 6 Paragraph 1 a GDPR  (lawfulness of processing), the legal basis is that you give us your consent to process the data you have entered.

You can revoke this consent at any time – just send us an email. You can find our address in our Imprint.

Data protection through technology design

In order to be able to transfer data securely, https is used on our website. This can be recognized by the lock symbol next to the input bar in the browser or by the fact that our Internet address does not start with http, but https. TLS TLS (Transport Layer Security) is used in conjunction with Https. This is an encryption protocol that is also known by its predecessor SSL (Secure Sockets Layer).

This fulfills the requirements of Article 25 (1) of the GDPR  data protection through technology design and data protection-friendly default settings.

Your rights under GDPR

How is visitor behavior evaluated?
The data that are collected during a visit to our website are evaluated anonymously. We cannot infer identifiable persons from user behavior on our website.

In the following data protection declaration, we inform users whether and how data will be evaluated by visiting this website. We would also like to explain how users can object to the evaluation of their visit data.

Rights according to the regulations of the GDPR

  • Right to rectification (Article 16, GDPR)
  • Right to deletion („right to be forgotten“) (Articlel 17, GDPR)
  • Right to restriction of processing (Article 18, GDPR)
  • Right to notification – obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19, GDPR)
  • Right to data portability (Artikcle 20, GDPR)
  • Right to object (Article 21 GDPR)

Right not to be subject to a decision based solely on automated processing – including profiling (Article 22, GDPR)

Where can a complaint be lodged?
In the event that you believe that the processing of your data violates data protection law or that your claims under data protection law have been violated, please contact:

The Federal Commissioner for Data Protection and Freedom of Information (BfDI

Definition of cookies

The use of http cookies on our website allows user-specific data to be saved.

Informationen on cookies
Anyone surfing the Internet uses a browser. Websites save small text files called cookies in the browser’s cookie folder when a website is accessed.

When you visit our site again, our site will recognize you, because user-related data is saved as HTTP cookies. This can be very practical because settings that have already been made, such as a selected language, are saved by the browser. It then does not have to be selected again.

Our site uses first-party and third-party cookies. The first party cookies are created directly from our side. Third-party cookies are cookies from Google Analytics or other partner services that we use on our site. Each cookie can save different data in text form

What cookies can’t do:
Cookies are not software, just snippets of text. They cannot contain any viruses or malware either. They also cannot transmit access to other information from computers.

What types of HTTP cookies are there?

Indispensable
These cookies ensure the basic functions of the website. Put items in the shopping cart, leave our site, then continue surfing and then come back. Thanks to cookies, your items are still in the shopping cart.

Functional cookies
This cookie collects information about user behavior, loading times, how our website behaves with different browsers and whether you get error messages.

Goal-oriented cookies
These cookies store form data, font sizes and locations. This should make the site more user-friendly.

Advertising-Cookies / targeting-cookies
As a result, individually adapted advertising is displayed to the user. That can be annoying.

When you visit our website for the first time, you will be asked which cookies should be activated and which are not. A cookie is required to save this decision.
In the further course of this data protection declaration, we would like to point out which cookies we use.

Google maps - Data protection and cookies

On this website, we use the Google Maps internet map service from Google Inc.

Responsible company for all Google services in Europe:
Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland)

We need Google Maps to better adapt our service to the needs of our site users. This allows us to better display our location. Of course, when using Google Maps, data is also transmitted to Google and stored there on Google servers. In the following we want to go into more detail about these processes and also how this can be prevented by site users. With Google Maps, devices with an online function (PC, smartphone) can be used to find the exact location of places or facilities and navigate to them. In order to show how to get to us, a map section of our location is integrated into our website using HTML code. This makes it easy for users to find our location and use the directions to find the fastest or easiest route to us using the means of transport of their choice.

What data is saved by Google Maps?
Google Maps stores data via Google. It is not possible for us to influence it. By integrating Google Maps in our website, Google will set at least one cookie. As a result, data on the user behavior of users is stored in their browsers and used by Google to optimize its own services and provide users with personalized advertising.

Among other things, the cookie saves: search terms and IP addresses, the entered start address (if Google Maps is used as a route planner) and latitude and longitude coordinates.

How long and where is the data stored?
The Google servers are located in the following locations around the world: https://www.google.com/about/datacenters/inside/locations/?hl=de

This means that the user data is also saved in other EU countries.

Data is stored for specified periods of time. For some, however, Google also offers the option to delete them manually. In addition, information such as advertising data is anonymized in server logs. This is done by partially deleting IP addresses and cookie information after 9 or 18 months. Google protects user data from manipulation by distributing it on different data carriers. In addition, data centers also have special emergency programs. These help to protect user data even if the servers fail.

You can find out more about Google’s data processing by viewing the in-house privacy policy: https://policies.google.com/privacy?hl=de.

Google is an active participant in the EU-U.S. Privacy Shield Framework. In doing so, the company undertakes to comply with the regulations and standards of European data protection law.
More on: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI.

Google fonts - Data protection and cookies

We use Google Fonts on our website. These are the “Google Fonts” from Google Inc. This is a directory of fonts that Google makes available to its users free of charge. Many of these fonts are published under free software licenses such as the SIL Open Font License or the Apache License.

Responsible company for all Google services in Europe:
Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland)

If Google fonts are used, no registration or cookies saved in the browser are necessary. All files (CSS, fonts / fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services.

Even with a Google account, no data is transmitted to Google when using Google Fonts. Data on the use of CSS (Cascading Style Sheets) and the fonts used are recorded and stored. Google Fonts are important for the quality and speed of our website. The fonts are optimized for the web: They are very practical across platforms because their use prevents the appearance of our website from being distorted. In this way, a consistent display quality can be achieved even on different browsers, mobile devices or operating systems. The small file size also saves data volume and ensures fast loading times. The use of Google Fonts also makes it possible for our website not to have to store fonts on our own servers.

Nevertheless, we also save them on our web server to be on the safe side in order to maintain the appearance of our website in the event that the corresponding Google servers fail. In this case there is no connection to Google servers and therefore no data transmission or storage.

Which data is saved by google?
When you use our website, the fonts are reloaded via a Google server. In doing so, data is also sent to the server. In order to ensure that the collection, storage and use is reduced to what is necessary to provide the fonts, the Google Fonts API is used for data transmission.

Google Fonts saves CSS and font requests. However, also information such as language settings, IP address, version of the browser, screen resolution of the browser and the name of the browser. It is not clear whether this data is saved with the exception of the actual written requests. The font requests are saved and protected by Google.

The usage figures collected for Google Fonts enable Google to determine how popular the individual fonts are. Its own web crawler also determines which websites Google Fonts are used on. The results of the queries are published by Google on internal analysis sites such as Google Analytics. The results of the web crawler are published in Google Fonts’ BigQuery database.

How long and where is the data stored?
Google stores requests for CSS assets for one day on its servers, most of which are located outside the EU.

This enables us to use the fonts with the help of a Google stylesheet. A style sheet is a format template that can be used to change the font of a website.

The font files themselves are stored by Google for one year. This is to improve the loading time of websites, since many websites refer to the same fonts. They are cached the first time you visit them and then appear again on websites that you visit later. You do not then have to be reloaded for each website. Google Fonts updates the font files every now and then. For example, to optimize file size, design and language coverage.

Google analytics - Privacy and cookies

We use the Google Analytics (GA) analysis tracking tool from the American company Google Inc.

Responsible adress for all Google services in Europe:
Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Irland)

With Google Analytics, it is possible for us to better adapt our website and services to user preferences and habits. For this purpose, Google Analytics collects information about the actions of users on our website as part of the data traffic analysis. User actions are saved in a cookie and forwarded to Google Analytics. In the following, we want to go into more detail about these processes and how they can be prevented by side users if desired.

When our website is visited, the Google Analytics tracking code records various actions carried out by users of our website. When users finally leave our website, the collected data is sent to the Google Analytics server and stored there. This data is processed by Google. We then receive anonymized reports on the behavior of the users of our website.

The collected, processed statistics and data from Google Analytics via our website help us to provide better service for our customers and website visitors. Our site can be optimized so that interested parties can find us more easily and we can better respond to their user behavior. Through Google Analytics, we can also gain insight into how we optimize our advertising and marketing measures so that only our target group is really aware of our products and services.

Which data is saved by Google analytics?
With the help of the tracking code from Google Analytics, it is possible to link a unique and at the same time random ID to the visitor’s browser cookie. Thus, for example, new users are recognized when they enter the website or recognized as returning users when they visit the website again. All data collected is saved using this randomly generated ID.

The interactions measured by cookies and app instance IDs are all types of actions that users perform on our website. However, if users use other Google systems such as a Google account, the cookies generated by Google Analytics can be linked to third-party cookies. Google Analytics will not pass this data on without our approval as the operator of this website. In the event that it is required by law, there may be exceptions.

The following section provides an overview of the types of data that are collected on our website using Google Analytics. This list is not intended to be exhaustive and is only used as a general guide to data storage by Google Analytics.

Bounce rate: Describes the frequency with which users only view one page on our website and then leave it again

Heatmaps: Heatmaps can be used to see which areas are clicked on by users. We can see where users are most active.

Source of origin: With this data, we can use Google Analytics to gain insight into the links (other websites, advertising, etc.) that users use to find our website.

IP address: The IP addresses of users are shortened so that they cannot be clearly assigned.

Account creation: When an account is created on our website or an order is placed, Google Analytics collects this.

Session duration: The time that users spend on our site without leaving it. The session ends automatically after 20 minutes.

Location: The country and the approximate location of users are also saved via the shortened IP address. This is the IP location determination.

Further data that is collected are contact details, playing multimedia content, sharing content via social media or adding content to user favorites.

How long and where is the data stored?
The Google servers are located in the following locations around the world: https://www.google.com/about/datacenters/inside/locations/?hl=de

As a result, the user data is also stored in other EU countries, especially America.

The user data are generally kept for 14 months and then deleted. We also have the option of choosing the retention period and deciding whether to delete them after:

  • 14 Months
  • 26 Months
  • 38 Months
  • 50 Months

or not automatically. When the specified period has expired, the data is deleted once a month. This retention period applies to user data that is linked to cookies, user identification and advertising IDs (e.g. cookies from the DoubleClick domain).

The generated and aggregated report results are saved independently of user data. Google protects user data from manipulation by distributing it on different data carriers. In addition, data centers also have special emergency programs. These help to protect user data even if there are problems with the servers.

Exact Metrics - Privacy and cookies

The Exact Metrics tool is used on this website to statistically display user behavior via Google Analytics.

Provider is the ExactMetrics of MonsterInsights, LLC., USA.

ExactMetrics uses cookies that are set in the browser. ExactMetrics belongs to the Privacy Shield Agreement concluded between the European Union and the USA. In doing so, the company undertakes to comply with the regulations and standards of European data protection law.

More Information:
https://www.exactmetrics.com/privacy-policy/

ExactMetrics verwendet Cookies, die eine Analyse darüber ermöglichen, wie Nutzer mit unserer Webseite interagieren. Diese Informationen werden auf Servern in den USA gespeichert. Dabei werden IP-Adressen von Nutzern anonymisiert. Diese Verarbeitungsvorgänge erfolgen ausschließlich bei Erteilung der ausdrücklichen Einwilligung gemäß Art. 6 Abs. 1 lit. a DS-GVO.

ExactMetrics uses cookies that allow an analysis of how users interact with our website. This information is stored on servers in the USA. The IP addresses of users are anonymized. These processing operations only take place if the express consent is given in accordance with Art. 6 Para. 1 lit. a GDPR.

Embedded Social Media Elements - Privacy

We integrate elements of social media services on our website in order to display multimedia data such as videos. By visiting pages on which the social media elements are displayed, the respective user data is transmitted from the browser to the respective social media service and stored there. We have no access to this data.

Under the following links you can find out how the respective social media services work with your data.

XING - Privacy and cookies

We use social plugins from the social media network Xing of the company Xing SE, on our website. We use Xing for professional networking. Xing also provides interesting content on professional topics.

Responsible for the stored data is Xing SE,Dammtorstraße 30, 20354 Hamburg, Deutschland.

With Xing functions, users can, for example, share content on Xing directly via our website or follow interesting content. The plug-ins can be recognized by the company name or the Xing logo. When users access websites that use a Xing plug-in, data can be transmitted to the “Xing server”, saved and evaluated. With this “social plug-in” we are expanding our service on our website to make it easier for users to share content that interests them on Xing. In addition, the data collected by Xing help us to carry out targeted advertising measures on the platform. Our products and services should only be shown to people who are really interested. In the following, we will inform users about these processes and the data transmitted. It also provides information on how this data storage can be managed and, if desired, prevented.

Which data ist stored by Xing?
Xing offers the share button, the follow button and the log-in button as plug-ins for websites. We mainly use the share button on our website. As soon as the user opens a page where a social plug-in from Xing is installed, the browser connects to servers in a data center used by Xing.

In the case of the share button – according to Xing – no data should be stored that could directly refer to a person. In particular, Xing does not save any of your IP addresses. No cookies are set in connection with the share button. This means that there is no evaluation of user behavior.

More information about this:
https://www.xing.com/app/share%3Fop%3Ddata_protection.

With the follow and log-in button and other Xing plug-ins, cookies are only set in users’ browsers when they interact with the plug-ins. The following personal data can be stored on Xing: IP address, browser data, as well as the date and time of a page view on Xing

While users are logged into their XING account, the data collected is assigned to this personal account and the data stored in it. Personal data can also be passed on to third parties by Xing in order to fulfill its own business interests, due to legal obligations and the consent of users.

How long and where is the data stored?
This only applies to users who are already Xing members: the data is stored on different servers in different data centers. Until the data or user accounts are deleted by users.

YouTube - Privacy and cookies

We use videos on our website that are stored on YouTube. This enables us to present videos to users about our products and services without long loading times. The video portal YouTube has been part of Google since 2006.

The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA

When users call up pages on our website in which YouTube videos are embedded, the respective browser connects to the YouTube or Google servers. Different data can be transferred.

Data processing in Europe is carried out by Google Ireland Limited Gordon House, Barrow Street Dublin 4, Ireland

The associated processes and procedures relating to user data, as well as their processing and options for deletion by users, are explained below. YouTube is a large video platform that reaches many users worldwide. In order to illustrate complicated and technical processes relating to our products and services, we use videos, which we also upload to our YouTube channel. A code excerpt is then made available by YouTube with which we can integrate our videos on our website. The embedded videos have the advantage that the amount of data on our server remains low, and thus also the loading times. Our website is also more easily found by interested users through embedded videos.

Which data is saved by YouTube?
If users visit pages with YouTube videos, a cookie is set by YouTube. Further cookies follow when users are logged into their YouTube account: YouTube assigns user interactions with our website to the user profile. This applies to data such as bounce rate, session duration, approximate location, technical information such as browser type, screen resolution or the respective internet provider. In addition, contact details, ratings, content sharing via social media and adding to favorites can be saved on YouTube.

If users are not currently logged into the Google or YouTube account, Google only saves data that is linked to the device, browser or app used. These have the function, for example, that a preferred language setting of the user is retained when the page with the embedded YouTube video is visited again.

How long and where is the data stored?
The Google servers are located in the following locations around the world:
https://www.google.com/about/datacenters/inside/locations/?hl=de

As a result, the user data is also stored in other EU countries, especially America. Google protects user data from manipulation by distributing it on different data carriers. In addition, data centers also have special emergency programs. These help to protects user data even if the servers fail.

Collected data are stored by Google for different lengths of time. Some of them expire after a certain period of time. In addition, some can be deleted by users at any time. Items from Google accounts such as “My Activity” are saved until they are deleted. If users are not signed in with a Google or YouTube account, they can still delete data linked to their apps, browsers and devices.

YouTube is a subsidiary of Google. Therefore there is a common data protection declaration in which you can read all the details:
https://policies.google.com/privacy?hl=de.

ShareThis - Privacy and cookies

On our website  features of ShareThis from the company

ShareThis Inc. (4005 Miranda Ave, Suite 100, Palo Alto, 94304 Kalifornien, USA) are used.

These are “share” plug-ins from various social media channels. This makes it possible for users to share the content of our website on social media channels. When a website with the ShareThis function is called up, user data can be transferred to the respective social media company, saved and processed. With ShareThis functions we increase the functionality of our website. this helps our company to increase its internet presence. The data collected by ShareThis is also used by ShareThis for individual advertisements. In the following we will inform users in more detail about these processes and also how it is possible to prevent or prevent them.

Which data is stored by ShareThis?
ShareThis can assign data to the respective user account if users are logged in while they are sharing content on our website with ShareThis functions. This also applies to data such as visits to our website and the sharing of content itself. ShareThis uses cookies, pixels, HTTP headers and browser identifiers to collect data on user behavior. Some of this data is shared with third parties after they have been pseudonymized. This list contains examples of data that may be processed:

  • Addresses of the websites visited
  • General click behavior
  • The IP address of the computer or mobile device
  • Unique ID of a cookie placed in the web browser
  • Information contained in HTTP headers or other transmission protocols

  • Mobile advertising IDs (Apple IDFA or Google AAID)
  • Navigation from website to website, if this has been done via ShareThis services
  • Search queries that led a visitor to the ShareThis page
  • Time spent on a website
  • Which items were clicked or highlighted

How long and where is the data stored?
ShareThis is headquartered in America. Collected data is therefore transmitted to American servers and stored there. The cookies are stored for up to 14 months, but they generally expire after 13 months.

ShareThis is a participant of the EU-U.S. Privacy Shield Framework. The company is committed to complying with the regulations and standards of European data protection law.

More information about the EU-U.S. Privacy Shield Framework: https://www.privacyshield.gov/participant?id=a2zt0000000L1HMAA0&status=Active.

More about the processing of user data by ShareThis:
https://www.sharethis.com/privacy/.

This data protection declaration is currently valid (see status in the heading). Due to the further development of our offers or due to changed legal or official requirements, it may be necessary to change this data protection declaration.

Disclaimer of liability

Liability for content
The contents of our pages were created with great care. However, we cannot assume any liability for the correctness, completeness and topicality of the content. As a service provider, we are responsible for our own content on these pages in accordance with general laws in accordance with Section 6 (1) MDStV and Section 8 (1) TDG. However, service providers are not obliged to monitor the third-party information transmitted or stored by them or to research circumstances that indicate illegal activity. Obligations to remove or block the use of information under general law remain unaffected. Liability in this regard is only possible from the point in time at which we become aware of a specific legal violation. As soon as we become aware of such legal violations, we will remove this content immediately.

 

Liability for links
Our offer contains links to external third-party websites over whose content we have no influence. Therefore we cannot accept any liability for this external content. The respective provider or operator of the pages is always responsible for the content of the linked pages. The linked pages were checked for possible legal violations at the time they were linked. No illegal content was found at the time the link was created. Permanent monitoring of the content of the linked pages is not reasonable without concrete evidence of a violation of the law. If we become aware of legal violations, we will remove such links immediately.

 

Copyright
The operators of the pages endeavor to always observe the copyrights of others or to use self-created and license-free works. The content and works on these pages created by the website operator are subject to German copyright law. Third party contributions are marked as such. The duplication, processing, distribution and any kind of exploitation outside the limits of copyright require the written consent of the respective author or creator. Downloads and copies of this website are only permitted for private, non-commercial use.

 

Privacy
As far as personal data (e.g. name, address or email address) is collected on our website, this is always done on a voluntary basis as far as possible. The offers and services can, as far as possible, be used without providing personal data. We hereby expressly object to the use of the contact data published in the context of the imprint obligation by third parties to send advertising and information materials that have not been expressly requested. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam emails.

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